The back of the wrapper says to "Think of your favorite peanut butter cup. Next, magnify that feeling by a gazillion - that's ours." Now I must say I was worried at first because usually when think organic + candy = unsweetened nastiness but I was pleasantly surprised. These organic peanut butter cups were REALLY good! I'll definitely buy these again. I can't say for sure that I'll totally replace my real Reese's cups with these but they're an excellent substitution. I'll also be trying more of Justin's organic products in the future. Give them a try for yourself!